How to Know it’s time to hire a Professional Brand & Web Designer?

Jun 17

One of the biggest questions that I get asked is, “How do I know if I’m ready to hire a professional designer?” So that’s what we’re going to dig into more in today’s blog post. I’m hoping that this is a great resource for small business owners who are on the fence of investing or waiting to invest in a professional brand and web design process.

4 Signs it’s time to Hire a Professional Brand and Web Designer

Your Brand Identity and Brand Strategy is Confusing
- Does your current website look and feel completely different from your branding and social media platforms? It’s crucial to have a cohesive brand identity across all of your social media platforms, website, print materials, etc. This is key to avoid any confusion with your audience so this means following your brand style guide to use the exact fonts, colors, and know what aesthetic your brand should look and feel like across the board.
You aren’t booking your dream clients
- If you’re booking clients but they aren’t dream clients OR you aren’t booking clients at all it could be because of your branding and website. You have a matter of seconds to impress someone online and if your branding or your website doesn’t catch their attention, or isn’t easy to use, there’s a high chance they’ll click off within seconds. Having a professional web designer will help you target those specific clients that you’re envisioning. At Wood Media every custom web design is paired with professional copywriting, the writing and search engine optimization (SEO) of each page to enhance the ability to reach your target clients.
Your brand and website looks outdated
- If you haven’t updated your branding and website in 5+ years and it looks and feels like it hasn’t kept up with modern trends this is a HUGE sign that it’s time for a branding and website makeover. What worked for your business online 5 years ago definitely won’t be working for you now, especially if you haven’t been up keeping it. Your website is one way that you can impress a potential client over your competitor. If you don’t have an appealing website that grabs a viewer’s attention then there’s a high chance they’ll leave and continue their search on a competitors website instead.
You don’t get any organic traffic from search engines (unpaid traffic)
- Unfortunately it does take time to start organically coming up in search engine searches. You don’t just magically appear in a search engine just for having a website. It’s like planting seeds in your garden. If those seeds don’t grow, do you blame the seeds or the environment you were trying to grow them in? Google and other search engines will only want to rank sites that they know will satisfy people’s inquiries.
  
  They take a bunch of different elements into consideration when recommending websites to search engine users such as:
  - website copy
  - images
  - responsive design
  - page speed
  - overall user experience
- These are all things that a web designer can help you with. Schedule a complimentary call by clicking here and let’s get your project started!

Ready to Level up your Branding and Website?

Websites are your digital storefront, let’s make a good first impression together! We know what it’s like to own a small business. So know that all of our quotes are custom to you and your business and we offer custom payment plans as well.