Brand & Wordpress Web Design for a Life Coach
ABOUT THIS PROJECT
Services Provided: Brand Design, Website Development, Copywriting, Photography, Search Engine Optimization, and Brand Strategy
Client: Anna Olson Coaching
Industry: Coaching
Year: 2022
About the business: Anna Olson is a child-free coach based in Decorah, Iowa. She provides virtual coaching services for women struggling with the decision to be child-free.
The Challenge
Anna Olson’s main goal was to have a Wordpress website that was easy to navigate, clean, modern, and search engine optimized, along with a cohesive strategic brand. Our Wood Media team got to work to help her meet her goals.
The Results
We started by creating her new brand strategy, copywriting, and full brand design. By starting with these components first, we were able to build a solid foundation to grow her brand when helping her create a cohesive brand experience between her brand design, brand photos, and her new website. We even included a new podcast cover for her so overtime people will start to associate Anna Olson with her new branding no matter what avenue they may find her first!
The combined results of these initiatives led to increased organic website traffic.
Before Wood Media, here is what Anna Olson’s website looked like:
What Our Happy Client Said about Wood Media and Beth Abney Copywriting
Branding Photography
A brand isn’t just pretty colors and designs, it has to be cohesive through all your brand messages, photos, website, social media, print materials, and more. Anna Olson didn’t have any professional photos at the beginning of our design process. Professional branding photos paired with a brand new website is like adding sprinkles to a cake, it’s the extra details that make the whole “cake” come together perfectly.
SEO Optimization
To help increase organic traffic, we optimized Anna Olson’s existing content as well as built the following new web pages: home, contact, podcast, coaching, about, shop, and blog. Not only does this improve search engine rankings for these pages, but it also allows Anna Olson Coaching to stand out as an authority in her industry and provide high-quality information to people who need it.
Technical SEO
Search engine optimization isn’t just about content and keywords. While those are also important, search engines also rank websites on how they perform. By increasing site speed and performance, we didn’t just improve user experience, it also improved search engine rankings making the website more visible to a wider audience.
